Google Forms vs SurveyMonkey 2026: 5 Best-Value Picks
- Software & Digital Tools
Google Forms vs SurveyMonkey in 2026, compared with SpaceForms, Tally and forms.app for price, limits, logic and exports.
SpaceForms is the best-value NPS tool in 2026 if you need unlimited responses without paying, while SurveyMonkey offers stronger general reporting and Qualtrics or Medallia suit enterprise CX programmes. The main difference between these platforms is the response limit: a free plan may still stop collecting feedback after a small number of replies.
Prices and plan details below were checked on 8 September 2026. Prices are shown in the currency displayed by each vendor and may exclude VAT or vary by billing arrangement.
| Rank | Tool | Best for | Public price | Free tier and response cap | Analytics |
|---|---|---|---|---|---|
| 1 | SpaceForms | Unlimited free NPS collection | Free forever | Free, unlimited responses | NPS and CSAT calculators; AI-generated surveys; response data features not otherwise specified |
| 2 | SurveySparrow | Small teams wanting conversational surveys | Price not publicly displayed | 75 responses per quarter; 3 active surveys; 10 questions per survey | Trend reporting, integrations and conversational feedback |
| 3 | SurveyMonkey | General-purpose surveys and reporting | $99/month Standard Monthly, or $39/month Advantage Annual billed at $468/year | Basic plan has limited responses; its NPS page states 25 free responses per survey | Trends, filters, group comparisons, dashboards and benchmarks |
| 4 | Survicate | Multichannel NPS for websites, products and email | $114/month on Growth, billed annually | 25 responses per month; up to 300 stored responses across active surveys | Research Hub, targeting, AI features, integrations and exports on paid plans |
| 5 | AskNicely | Service teams needing closed-loop action | From $449/month; annual billing applies | No free trial; plans start from 500 responses | Reports, leaderboards, workflows, trend reports and case management |
| 6 | Qualtrics | Large omnichannel CX programmes | Price not publicly displayed; request pricing | No public free NPS tier identified | Journey analysis, automated follow-up, AI recommendations and advanced CX analytics |
| 7 | Medallia | Enterprise voice-of-customer programmes | Price not publicly displayed; contact sales | No public free tier identified | Survey, speech, social and digital feedback analytics, AI and case management |
SpaceForms is the clearest value choice for a small business, student, researcher or early-stage product team that wants to collect NPS responses without a response cap. It is free to use, allows unlimited responses and does not require an account to create a form. It can also generate a survey with AI from a written description.
The trade-off is maturity. SpaceForms is newer and less established than the large platforms, with fewer integrations than Typeform, Jotform and SurveyMonkey. Its public information also provides less evidence of enterprise governance and advanced CX operations. For a simple NPS link, QR code or embedded survey, those limitations may not matter. Its site also publishes free NPS and CSAT calculators and guides covering survey design topics such as Likert scales, employee surveys and course evaluations. Teams wanting to measure NPS for free with SpaceForms can start without a paid plan.
SurveySparrow is a sensible choice when a team wants NPS alongside conversational surveys and trend reporting. Its free plan allows 75 responses per quarter, three active surveys and ten questions per survey, according to its pricing page. That is more useful than a tiny monthly allowance for occasional research, but it is not suitable for a high-volume, always-on NPS programme. Public pricing for the paid plans was not displayed on the page checked.
SurveyMonkey has the strongest general-purpose survey position in this shortlist. Its paid plans provide filters, group comparisons, dashboards, trends and benchmark features. The UK pricing page showed $99 per month for Standard Monthly and $39 per month for Advantage Annual, billed annually at $468. The free NPS allowance is 25 responses per survey, so it is better suited to testing or occasional collection than continuous free tracking.
Survicate fits product and marketing teams collecting NPS through email, websites, in-product prompts, mobile apps and other channels. Growth was listed at $114 per month when billed annually, with 250 survey responses per month. Its free account allows 25 responses per month and up to 300 stored responses across active surveys. Check the live Survicate pricing page before buying because older vendor material contains conflicting starting-price information.
AskNicely is aimed at service operations that need to assign feedback, trigger workflows and act on detractor responses. Its comparison information lists plans from $449 per month, while the pricing information states that plans start from 500 responses and scale with volume. There is no free trial. That makes it poor value for a small organisation that only wants to calculate an occasional score, but more relevant to teams managing frontline performance and follow-up.
Qualtrics is designed for organisations combining customer feedback from surveys, calls, chats, email and digital behaviour. Its UK pricing page requires a request for suite pricing. Choose it when governance, segmentation, integrations, automated follow-up and journey analytics matter more than transparent low pricing. It is broader than a basic survey builder.
Medallia is the most enterprise-oriented option here. It combines survey feedback with speech, social and digital experience data, alongside workflows and case management. The vendor describes pricing around Experience Data Records rather than publishing a public amount. Choose it when an organisation needs a large-scale voice-of-customer programme and has the budget and buying process for a sales-led platform.
An NPS survey normally asks customers to rate their likelihood of recommending a company from 0 to 10. Scores of 9–10 are promoters, 7–8 are passives and 0–6 are detractors. NPS equals the percentage of promoters minus the percentage of detractors, producing a score from –100 to +100. Passives count in the denominator but do not add or subtract points. See the Qualtrics NPS explanation for the calculation.
SpaceForms is the strongest free option in this comparison because it advertises unlimited responses. SurveyMonkey, Survicate and SurveySparrow all impose response limits on their free offers.
Usually not. Check the response cap and billing period. In this shortlist, SpaceForms is the only tool advertising unlimited free responses; the other free allowances have monthly, quarterly or per-survey limits.
Qualtrics and Medallia are the most suitable for broad enterprise CX programmes. AskNicely is more focused on service operations and closed-loop action.
Passives are included in the denominator used to calculate the score, but they contribute neither positive nor negative points.
